Apex Privacy Policy
Updated: January 3rd 2025
Who We Are
Apex Stainless Fasteners Ltd is a company registered in England, UK, company number: 2631068, VAT number: GB581269423.
Head office location for Apex Stainless Fasteners Ltd is Unit 20 Somers Road, Rugby Warwickshire, CV22 7DH.
Apex’s website address is: https://www.apexstainless.com
What Personal Data We Collect and Why:
Customer Registration
Apex has a customer registration form, which is used to collect information to process new customer applications. It is used solely for the purpose of vetting a customer, as well as setting up their account on our systems.
When customers submit their registration information, Apex retains this information until it is no longer required. If it is no longer required for more than 2 years the data is destroyed.
Once a customer has been set up on the system, Apex will create a number of user accounts that can be used on the webshop to research stock and price information, as well as make purchases.
Acceptance of Terms and Conditions
Once the customer has been set up and is ready, users from the customer will be sent an email to activate their webshop accounts. On clicking the activation link, users will be shown the webshop’s terms and conditions, which they asked to read and accept before proceeding.
Acceptance of terms and conditions by the user is recorded as a timestamp to show proof of acceptance.
Marketing Consent
At the same time as being asked to read and accept the webshop’s terms and conditions, users will be asked if they want to do opt in to receive regular updates from Apex via email.
Receiving updates from Apex via email is optional to the user. Marketing consent is captured at this point. If a user also subscribes to the Apex email update later on then their proof of marketing consent is recorded. Users can also take away their consent at any time by submitting a request to the team who can change it.
Sign In Credentials
The Apex webshop operates in a way where you can sign in with email and password. The email is linked to the user account and cannot be shared with another user to log in.
Each month the password is automatically regenerated by Apex and is stored in the users My Account under My Details. Every month, users are sent an email which reminds them of the password change, it also contains a magic link which enables users to log in using the new password.
Contact Forms
Apex uses a partner called Forminator to collect contact data, this is used solely for customer services, media, sales or purchasing enquiries and not for marketing purposes.
When visitors or users submit a form, we capture the IP Address for spam protection. We also capture the email address and might capture other personal data included in the Form fields, such as name and telephone number.
When visitors or users submit a form we retain the data for 2 years.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
All collected data might be shown publicly and we send it to our workers or contractors to perform necessary actions based on the form submission.
Third Parties
We use hCAPTCHA for spam protection. Click here to view their privacy policy.
We use Klaviyo for email marketing. Click here to view their privacy notice.
We use Clerk.io for personalisation of search, emails and product recommendations. Click here to view their privacy notice.
Cookies
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for up to 30 days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
We also use cookies provided by our GDPR cookie plug in partner, further detail can be seen in our Apex Website Cookie Policy (apexstainless.com).
Embedded Content From Other Sites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. For example if content is embedded from You Tube, their privacy policy applies to the content displayed.
Analytics
We use Google Analytics to track customer behaviour on our website. For more detail on Google’s privacy policy visit Privacy Policy – Privacy & Terms – Google
What Rights You Have Over Your Data
If you have an account on this site, have left comments, or submit a contact us request, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where We Send Your Data
Visitor comments may be checked through an automated spam detection service. We do not send data to any other third parties, both inside the European Union, or outside.
Your Contact Information
For any questions, requests or concerns that relate to personal data or data protection, please contact our data protection officer via marketing@apexstainless.com or 01789 512950. Our SLA to respond you in relation to personal data and data protection is up to 28 days. This is so that we can collect all the necessary information to respond to you.
How We Protect Your Data
Apex Stainless Fasteners prioritises the protection of user data. Data is stored on encrypted servers, protected by the latest security systems, strict password update policies, and two-factor authentication.
Staff undertake data protection training every 2 years to maintain GDPR compliance, supported using third-party software to train against security threats like phishing attacks and other forms of cybercrime.
What Data Breach Protections We Have In Place
If we believe there is a potential or real data breach threat, we use internal systems reporting to identify the improper use of data. IT security is of the highest possible level in the company, where there is 24/7 support and the latest IT security software in place.
As a user, if you think that a data breach has occurred, please contact the data protection officer via marketing@apexstainless.com or 01789 512950. We have an SLA of 48 working hours to respond to any form of data protection breach report, this is so that we can collect the information required.
What Third Parties We Receive Data From
The Apex web site receives no data about users from third parties, including advertisers.
What Automated Decision Making and/or Profiling We Do With User Data
Apex uses a 3rd party to collect anonymised data which is used to create better search results, personalised emails and product recommendations.
Industry Regulatory Disclosure Requirements
Apex Stainless Fasteners Ltd is registered with the Information Commissioner’s Office, under registration number: ZA649700. This data protection certificate means that the company complies with ICO rules and GDPR regulations. If a customer wishes to make a complaint in relation to Apex Stainless Fasteners Ltd, they can raise this with the ICO using our registration number.
See the ICO certificate here.
Apex Stainless Fasteners Ltd is also a member of the British Stainless Steel Association. The BSSA website, may also be helpful for answering any questions you may have on Stainless Steel matters, including their technical help section.