Webshop
Apex Website Update 2026
[Image: Apex product detail page]
On April 24th 2026, we’ll mark one year since the launch of www.apexstainless.com - bringing a live product catalogue and online ordering to Apex customers.
As one of the last wholesale stainless steel suppliers to launch an online store, we’ve learned fast - by watching how customers really search, compare and place orders (not just how we think they do).
Your feedback has made it clear where we can improve and we’re acting on it. Our focus is simple: build the best stainless steel online store in the market, backed by the same service and expertise you expect from Apex.
We’re continuing to invest heavily in the webshop - making it faster, easier and more valuable as part of your day-to-day sourcing and buying. Throughout 2026, you’ll see a series of updates shaped by real customer input - so you can find products quicker, order with less friction, and get more from every visit.
[Image: Design improvements to homepage banner]
A Faster, Easier Way to Find Products
We’re upgrading the way products are organised, searched and displayed—so you can reach the right item in fewer clicks. We’re also working with conversion rate optimisation experts to test and roll out improvements that make a measurable difference.
• Clearer menus, simpler navigation, less white space
• More relevant on-site search results
• Find items faster
• A more consistent experience across categories
A Better Ordering Experience
We’re making targeted changes across the key pages that turn browsing into buying—so ordering feels simpler, clearer and more confident.
• Clearer product listings with improved layouts
• Reassurance and trust messages at key decision points
• A homepage that highlights the benefits and services that matter most
• Smoother registration and login journeys
Smarter Digital Services for Customers
Beyond ordering, we’re expanding self-service tools to support your buying, repeat ordering and account management.
• Search using your own part numbers
• Better access to stock and pricing files
• Easier account registration and account self-service
• Ongoing improvements driven by customer feedback
[Image : New image menu design]
More Relevant Product Recommendations
During 2026, we’ll introduce smarter product recommendations to help you discover relevant items, build baskets faster, and spend less time searching.
Consistent Pricing Across Channels
We’re continuing work behind the scenes so you see consistent, reliable pricing whether you order online, by phone, or by email—making the webshop a channel you can trust every time.
Built Around Feedback and Real Usage
Every improvement is guided by real usage data, direct feedback and ongoing testing—so we prioritise changes that genuinely improve speed, clarity and ease of use.
What This Means for You
By the end of 2026, our goal is a webshop that saves you time, makes repeat ordering easier, supports both regular and high-volume buying, and works seamlessly alongside our sales and support teams.
Help us shape the next set of improvements. Send your feedback, wish list items, or any problems you’re experiencing to the team at contactus@apexstainless.com.