Gareth Whiteford returns to Apex Stainless Fasteners as Commercial Director

 

Apex Stainless Fasteners today announced the appointment of Gareth Whiteford as Commercial Director. Returning from Bufab Group after 24 months, Gareth will lead Apex’s commercial strategy across sales and sourcing, partnering closely with managers and product teams.

Gareth brings approaching 30 years of deep stainless steel fastener category expertise and a proven track record of working across the fastener industry for many years . At Apex he will focus on strengthening customer relationships, optimising pricing frameworks, driving sustainable growth programs and delivering sourcing excellence across the UK and export markets.

 

[Gareth Whiteford, New Apex Commercial Director]

 

"I’m thrilled to be back at Apex. We have a fantastic team and a strong platform to serve customers even better — from sharper pricing and smarter promotions to faster, more reliable distribution. My immediate focus is listening to our branches and customers, aligning our priorities, and getting momentum behind growth." comments Gareth Whiteford, Commercial Director, Apex Stainless Fasteners.

 

"Gareth knows our customers, our products and the wider fastener market ecosystem inside out. His leadership will bring clarity and pace to our commercial plans, helping Apex deliver more value to customers while building a stronger, more resilient business in the future as we seek to accelerate our growth plans.

This is a significant change to the business and we welcome Gareth to the leadership team at this important stage." comments Steve Forbes, Managing Director, Apex Stainless Fasteners.

 

In his new role, Gareth will oversee sales, pricing governance, commercial enablement and key account development, he will also oversee sourcing and the supply chain, working cross‑functionally with Sales, Marketing, Sourcing, Finance and Operations.